Tostitos portrays a clever and fun design on its logo. It utilizes the ‘V’ and ‘A’ to represent an analog wave and the ‘I’ and ‘O’ to represent binary from the digital world. Sony Vaio combines the ideas of analog and digital technology into one. But if you look closer, you will see the outline of a child and their mother, whom the foundation is trying to help bring together. Hope for African Children InitiativeĪt first glance, this logo shows the shape of the African continent. However, inside, you can also see the shape of a peacock that is spreading its feathers. NBC’s classic logo is formed by the six colors of the rainbow, symbolizing the rise of color TV. A very clever way to portray this is through its design they took Quicksilver’s logo and mirrored it, creating a heart shape. Roxy is a sports brand born from the Quicksilver group that targets a female audience. Each letter is formed by a section of the number eight. This design company conveys its creativity through the logo. If you look closely, you will notice that the ‘O’ in ‘Tour’ with the yellow circle forms the shape of a bike, and the ‘R’ is meant to look like a bike rider! Eight The Tour de France design conveys a clever way of using letters to create an image. New Man has a logo that can be read upside down! In addition, if you step away from it, you can see a bow tie shape with the letters ‘N’ and ‘M’ on each line.

The arrow on Amazon’s logo not only represents a smile, conveying customer satisfaction it also connects the ‘A’ to the ‘Z’, meaning that they sell everything from A to Z! New Man You just have to focus on the negative space to see it! Amazon However, hidden in between is the shape of the letter C. In French, ‘Carrefour’ means intersection, which is shown on the logo at first glance you can see two arrows pointing at a right or left turn. This shape is meant to represent how fast FedEx ships to its clients. Shipping company FedEx has always been hiding an arrow between the letters ‘E’ and ‘X’. Have you noticed the bear inside the mountain? It represents the city of Bern, where Toblerone originated. Toblerone and its mountain are widely recognizable, but there is something many people miss at first glance. Let’s dive deeper and discover the hidden meanings of the following 40 logos. Moreover, these Easter eggs also help to develop a sense of intrigue and curiosity in the audience, increasing their engagement with the brand.

Using hidden messages in logos can help create a deeper connection between the brand and its audience, making the logo stand out in a crowded marketplace. These hidden messages, or Easter eggs, can be anything from subtle imagery to the clever wordplay that can be easily missed at first glance.

Sometimes, designers use hidden messages in logos to convey a deeper meaning. Logos are often designed to communicate a message or an idea to the audience. Why Are There Hidden Messages in Logos?.

Cool brand logos